This is a project that I'd been working on for a long time which has finally come to fruition :) The illustrations are for a online fashion business called OWN LABEL. The idea behind the site is to give up-coming fashion designers a new platform to gain exposure and have their designs put into production with their name on the label. OWN LABEL runs a number of fashion competitions which designers can enter by simply uploading some visuals of their mocked up garments. Their designs are published on the website to be voted for by the public. At the end of the competition the most popular garments are manufactured and sold through the online store with the designers name on the label. I also designed the site - www.own-label.com Have a look to find out more.